- #MAILING LISTS FOR FREE UPDATE#
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- #MAILING LISTS FOR FREE PROFESSIONAL#
Guest blogging is actually a fairly old SEO strategy to get backlinks to your website.
#MAILING LISTS FOR FREE UPGRADE#
You can also make a content upgrade a helpful accompaniment to an article, such as a list of resources or checklist.
It works best if you’re offering something unique that they can’t find elsewhere. This strategy, which is known as gated or upgraded content, can backfire if people resent not having free access to your content. If you have a really long and outstanding article you can split it into sections and compel readers to give you their email address to finish reading it. Click to learn some best practices for creating content and sending emails. Readers are far more likely to sign up for your list if they’ve been blown away by a blog post than if it leaves them shrugging their shoulders. However, it also helps you build your email list. Offering the best possible content is something worth doing for many reasons. You can use the same idea if you participate in any discussion forums where you have a signature. Give the link compelling anchor text, not simply “sign up for my list.” Mention a key benefit to your newsletter or the free gift you’re offering. However, you and your employees probably send out many emails to people who aren’t yet on your list. You obviously don’t need to do this for content sent to people who are already subscribers. Link Email Signatures to Your Opt-in PageĪnother way to build your list is to add a link to your opt-in page in your email signature.
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If, however, you’re using an older system make sure you update it so you can start getting more subscribers via mobile.ĥ. Major email marketing services and autoresponders now make it easy to create responsive forms.
Make Sure Your Form is Mobile-FriendlyĪs more and more people access the internet via mobile devices, it’s essential to have a mobile-friendly opt-in form. If you offer people extra entries in exchange for sharing the link, you have a better chance of your content going viral.Ĥ. You can draw prizes randomly or select a winner based on criteria such as best photo, video, idea, or story. Contests also help you attract attention and make people curious about your brand and products. Running a contest on Facebook or Instagram is a quick way to grow your email list. Anything beyond this, however, such as phone number, mailing address, gender, age, or other demographic info might be good for your research but will cut down on opt-ins.
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If your business is more formal you might require a full name. If you want to be able to address subscribers by name, however, ask for at least a first name. The most minimalistic form is one that only asks for an email address. One of the simplest ways to increase opt-ins is to reduce the number of fields on your form.
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The design should be compelling and professional as well as consistent with your branding. Make sure your opt-in form is easy to see. When it comes to getting more opt-ins, it’s not only what you’re offering but how you present the offer. Get people to sign up for your list at trade shows and other industry events. If you have a business with a physical location, make sure you have a signup sheet near the counter or register. While the focus of email marketing is online, there are many instances when you can get people to sign up for your list in person. You can build your list faster by applying these innovative methods. While this still works, you don’t have to stop there. The familiar approach is to offer people a free gift or a subscription to your newsletter in exchange for their email addresses. Many businesses find it challenging to build their email lists.
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